Many shops set prices "by eye" or by copying the competition. The problem is you don't know the other shop's business: maybe they buy cheaper, work faster, or are simply losing money. Your price has to come from your numbers.
1. The mistake of copying the neighbour
Matching the shop next door feels safe, but it's risky: you don't know their part cost, their time or their margin. If you copy a price that works for them but not for you, you work at a loss without realising.
2. Calculate your real cost
Before pricing, add everything a repair costs you:
- Part cost: what you pay the supplier, with VAT and shipping.
- Your time: what an hour of your work (or your technician's) is worth.
- Fixed costs: rent, power, tools… spread per repair.
- Margin: the profit you want above cost.
Simple rule: price = part cost + (time × your hourly rate) + share of fixed costs + margin. If the result isn't worth it, raise the price or cut the cost; don't work for free.
3. A clear price structure
Having defined rates per repair type saves time and looks professional. Set standard prices for the common ones (screen by model, battery, charging port) and a clear system to quote the rest. No improvising with each customer.
4. How to communicate the price
A price scares less when it's explained. A written quote, clear and with the warranty included, justifies what you charge and avoids the "wow, that's expensive". Break down part and labour, and make clear what's included.
TekPair lets you create professional quotes in seconds, send them to the customer and turn them into a repair in one click. Try it free →
Frequently asked questions
Should I charge for diagnostics?
Original vs compatible: how do I charge?
How do I raise prices without losing customers?
Clear quotes that get accepted
With TekPair you calculate, send and turn quotes into repairs without rewriting. Charge what your work is worth.
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